Branding | Advertising | Communication | Culture
I change how people see a product
Sometimes a brand needs just a little calibration to bring people to see the product in a completely new way.
Here are 3 key things to know about branding:
1. People are busy
Our days are filled with things to take care of: Bring kids to school, answer Facebook, go to work, shop for dinner, do the bills, plan for holiday, do laundry, feed the dog, and the cat, cook, eat, dish wash, water the plants, fix the umbrella.
We might manage to sneak in half an hour of our favourite podcast here and there.
But the day is pretty full.
We do ironman’s, kayaking and mountain climbing. We read poetry. Some even write it. We bake bread and brew our own beer just for the fun of it. We do yoga and we play in bands.
We are complex and we are busy.
Branding: Make it simple and easy to understand
2. People always look for a better life
We all have dreams. It might be about a sports car, a Swiss chronograph, or an exclusive Italian handbag.
It might be something completely different - who knows - but we all dream of something.
People always look for things to make life better.
Few people actually own a Rolls Royce or a Porsche, yet millions intent to buy one, should they get the monetary freedom.
Every day people will watch a great ad without clicking on it, without liking or sharing it, yet, they have a full intent to buy the product some day.
Branding: Make points that are hard to forget
3. It's a free choice
No law says you have to do branding. Unlike taxreturns and auditing, branding is a 100% free choice and you can choose to do nothing.
But given that there are more than 300 million companies in the world, getting noticed is a fierce battle.
We remember only those brands who are famous or familiar.
Familiarity is; to be a fixed dot on people's radar, or in other words, to be something to people. Fame is; to be the thing to people, to be the very symbol of a category.
It all starts with a decision to do something.
Branding: Make people see you
1. Glimpse
Get a short and sweet overview of your brand's position: What is working great, and what isn't.
2. Perception
Move the brand to a better place: Get a new and clear vision what your brand should be like.
3. Toolbox
Grow the spirit of your brand: Get tools to turn colleagues into great ambassadors.
Wonder how it might work for your brand? Send a mail below, and hear more about it.
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C o n t a c t
Let's find what to say
THHK has been in business since 2005, helping companies find what to say and in which manner to say it, and have been fortunate to work with many different brands and products, from airlines to EV car makers, from small local companies to large internationals.
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Thomas Henriksen Hong Kong Limited | Legal