Branding | Advertising | Culture
Times change, and values too.
Just think of haircuts and phones.
Branding is to be in tune with people.
1. People don't like to buy from strangers
There are more than 300 million companies in the world, and we remember only those who are famous or familiar.
Familiarity is; to be something to people.
Fame is; to own the category, to become the thing to people.
Branding: Get on the radar
2. People always look for a better life
Few people actually owns a Porsche, yet millions intent to buy one, should they someday get the chance.
Every day people will watch a great ad without clicking on it, without liking or sharing it, yet, they have full intent to buy the product.
Someday.
Branding: Make points that are hard to forget
3. People are busy
Our days are filled with things to take care of: school, work, dinner, bills, laundry, cook, eat, dish wash, water plants.
We might manage to sneak in half an hour of our favourite podcast here and there, but the day is pretty full.
We've got plenty to think about already.
Branding: Make your point easy to understand
What will it do for your business?
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C o n t a c t
THHK has been in business since 2005, helping companies find what to say and in which manner to say it, and have been fortunate to work with many different brands and products, from Air Canada to Tesla and from small local companies to large internationals.
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Thomas Henriksen Hong Kong Limited | Legal