Branding | Advertising | Communication | Culture
Times change, and people’s values, too. What we found smart just a moment ago is not the same we find smart today.
Just think of haircuts and phones.
Branding's job is to reflect times and keep the brand in perfect tune.
Here are three main things to keep in mind:
1. People are busy
Our days are filled with things to take care of: school, work, dinner, bills, laundry, cook, eat, dish wash, water plants.
We might manage to sneak in half an hour of our favourite podcast here and there, but the day is pretty full.
We've got plenty to think about already.
Branding: Make your point easy to understand
2. People always look for a better life
Few people actually own a Porsche, yet millions intent to buy one, should they someday get the chance.
Every day people will watch a great ad without clicking on it, without liking or sharing it, yet, they have full intent to buy the product.
Someday.
Branding: Make points that are hard to forget
3. People don't like to buy from strangers
There are more than 300 million companies in the world, and we remember only those who are famous or familiar.
Familiarity is; to be a fixed dot on people's radar, to be something to people.
Fame is; to be the very symbol of a category, to be the thing to people.
Branding: Get on the radar
1. Glimpse
Get a short and sweet overview of your brand's position: What is working great, and what isn't.
2. Calibrate
Get an update for your brand: What to say now, and how to say it.
3. People Power
Grow the spirit of the brand: Get tools that turn colleagues into ambassadors.
Wonder how this might work for your brand? Send a mail below, and hear more about it.
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C o n t a c t
THHK has been in business since 2005, helping companies find what to say and in which manner to say it, and have been fortunate to work with many different brands and products, from airlines to EV car makers, from small local companies to large internationals.
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Thomas Henriksen Hong Kong Limited | Legal