Branding | Advertising | Communication | Culture
Times change, and values too.
What the world found right just a moment ago is not the same we find right today.
Just think of haircuts, or phones.
Branding is, to be in tune with times. To know what to say, and in which manner to say it best.
Here are three main things to keep in mind:
1. People don't like to buy from strangers
There are more than 300 million companies in the world, and we remember only those who are famous or familiar.
Familiarity is; to be something to people.
Fame is; to own the category, to become the thing to people.
Branding: Get on the radar
2. People always look for a better life
Few people actually owns a Porsche, yet millions intent to buy one, should they someday get the chance.
Every day people will watch a great ad without clicking on it, without liking or sharing it, yet, they have full intent to buy the product.
Someday.
Branding: Make points that are hard to forget
3. People are busy
Our days are filled with things to take care of: school, work, dinner, bills, laundry, cook, eat, dish wash, water plants.
We might manage to sneak in half an hour of our favourite podcast here and there, but the day is pretty full.
We've got plenty to think about already.
Branding: Make your point easy to understand
Wonder how it will work for your brand?
Send a mail below and hear more
C o n t a c t
THHK has been in business since 2005, helping companies find what to say and in which manner to say it, and have been fortunate to work with many different brands and products, from airlines to EV car makers, from small local companies to large internationals.
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Read the blog 'A Word On Branding'
Thomas Henriksen Hong Kong Limited | Legal